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The Dempzes are fourth-generation cranberry farmers, who say growing this amazing fruit is a way of life. Gary and Susan, along with their daughters, Heidi and Jenna, run the family business, Gaynor Cranberry Company, in Wisconsin. Gary and Susan’s daughter, Amy, and her family moved away, but return to the farm to help with the harvest every year. Part of the Ocean Spray Cooperative since the 1950’s, their 212-acre marsh celebrated its 140th anniversary in 2016. The sisters’ great-grandfather, Charlie, worked on the farm as a young boy and purchased it after 30 years as a dedicated employee. “Having been born into the cranberry business, my sisters and I have been inspired by the models of leadership and agriculture expertise of our parents and grandparents, as well as those who came before them,” shared Heidi. “We value the unique and special opportunity we have to carry on the tradition of cranberry growing and to enhance the farm so that it’s better for the next generation,” added Jenna.